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there is a new interesting concept named APML (Attention Profiling Make-up Language), which can help user find more precise information they want.
here are some relevant webpage about the topic.
http://www.masternewmedia.org/online_marketing
/attention-profiling-apml
/apml-beginners-guide-attention-profile-20071113.htm
http://www.apml.org/
http://cleverclogs.org/2007/10/basics-of-atten.html
http://eliasbizannes.com/blog/
2007/10/explaining-apml-what-it-is-why-you-want-it/

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